COMMENT: Can The New Day rise from the ever-growing decline?

One news story that may be quite unusual to hear in modern times is the launch of The New Day newspaper, which is to sell its first copies today.

Named as a new national publication stemming from Trinity Mirror, adults aged between 35 and 55 may be predicted to benefit from the newspaper’s aim of meeting “people’s modern lifestyles” compared to younger readers. Although there is a clear target market, there could be a potential backfire due to the fact that no website will be available, only “a social media presence”. For 40 pages of content, appearing online might not be worth it, however, it may be considered that younger people may be more interested in reading news than ever before. Creating a recognised brand is arguably developed through providing an online medium, just to suit a variety of different readerships. As well as competing against the more well-known titles, its proposed slogan as ‘the first standalone national daily newspaper for 30 years’ could still attract enough interest and profit to survive in a declining print industry.

To read one issue of The New Day, only 30 minutes is required, according to editor Alison Phillips. With the inclusions of “balanced analysis, opinion and comment”, it would be surprising that many would take such a short amount of time. With no political bias, apparently, the unique factor of not trying to brainwash the people’s minds would certainly be a spin for those who want to know a different angle on political matters. Another objective of creating “a mood for optimism and positivity” could be enhanced by changing its distribution methods solely to the old-fashioned newsprint, not just through combining a traditional left-wing view with the Prime Minister’s pleas following his appearance on today’s front cover. Sold to over 40,000 retailers, one thing that would be intriguing is how many would still pay faith into a new and potentially re-energised market.

Not only will The New Day be published during the working week, but will be selling for cheap, only temporarily. 25p for printed content springs the phrase ‘good value for money’ into mind, even when a large amount of news can be found online, free of charge. Increasing to 50p and possibly a £1 in future could dampen the persuasion of the target market, which could increase the supposed figure of “one million” not buying a newspaper.

The digital age is taking over, just as print is fading.

A Summer of Sport

If you’re a true sports fan, perhaps you’re wondering how to keep yourself occupied during the summer months. The usual holiday season may not be as entertaining without a taste for action, so here are a few ways to keep the clock ticking.

Wimbledon – Tennis

Packed crowds, everlasting tension and unpredicted outcomes are not the only aspects to look forward to. The face of British tennis, Andy Murray, carries the flag once more at a grand slam, seeking his second victory at SW19. Can he defy the odds?

The Ashes – Cricket

If you’ve lost enthusiasm for watching England lately, the 8th of July may be a date for your diary. The heated rivalry between the English and the Aussies will be relived once again, as well as playing on home soil adding further expectation for a change of fortune.

Tour De France – Cycling

With nothing exciting on your July schedule, a viewing of one of the most notorious cycling events in the world would not go a miss. All the drama, from Stage 1 to 20, and a host of riders seeking to gain cycling’s golden prize is without doubt something of a spectacle.

World Matchplay – Darts

Seeing the world’s best players take to the oche after a world cup to remember could be the event to fill up your schedule between the 18th – 26th July. Every throw, every miss, all the highs and all the lows can be witnessed; a tournament that keeps you right on the edge of your seat.









Ten tips for self-presentation at interviews

Have you ever wondered what the best way to present yourself is at a job interview? Or perhaps you wanted to know how to improve your presentation at a job interview?

Knowing how to appear, act and speak correctly during an interview are vital skills you will need when applying for any job. If you do have a struggle in how to “sell” yourself to an employer, maybe you would want to know how to overcome this problem in order to get the job first time.

One of the first things to do, even before arriving at the destination, is to be prepared. Make sure you are fully focused on the task at hand and bring your CV and/or covering letter to show the employer what you are made of.

As you first enter the door, you want to make a positive impact on the employer straight away, so dress appropriately. If the job you are applying for requires you to work in an office environment, wear a suit and tie to create a smart appearance and so on, just to impress.

Being punctual to a job interview, even if it is your hundredth time in this situation, is crucial. You want to make a good impression at first sight so remember to arrive at the destination around 10 minutes before the actual time just to be safe.

When you first meet the employer, always greet them as a sign of politeness. Discovering an applicant sounds or acts disrespectful early on could prove costly, so make sure you act in a way that is liked.

Whatever the employer has to say, whatever relevance towards the interview, always keep an ear open. This way, you will become less distracted by other things in the room and you remain interested in knowing about the job role.

Listening may be a key skill, but so is eye contact. During the whole of the interview, always give the employer eye contact (not a constant stare), then they will know that you are focused and interested in what is discussed.

Whilst in conversation, don’t let your nerves get the better of you. Try to stay calm and composed so that you are not thinking about other things as well as creating a confident image of yourself.

If you want to advertise yourself, speak properly and use formal language. The interviewer will expect a formal approach, which using typical slang doesn’t replicate.

Trying to be too formal isn’t a good idea when speaking in an interview, so don’t over-complicate your language. Even using the simple terms work if you’re promoting your qualities for the job, not every minute of a job interview is an impression contest.

And finally, the main purpose of an interview is to advertise you. Describe, explain or discuss to the employer what you have to offer to the job, why you are the ideal person for the role and what positive aspects you have that make you the person you are.

Presenting yourself in any job interview is very important, but doing it in the right way is what’s necessary which these tips will help you with in the near or distant future.